Our mission is to help all people love the hair they’re born with. We aim to offer a complete set of solutions that are natural and nourishing, designed for curly-haired people from India.

XO Curls was born of love for curly hair, nature, and self-care. Fed up with not being able to find the right hair products for her wavy/curly/moody hair, founder Tanya Bhat decided she was going to find out how to have a good hair day, every day.

Curious and conscientious by nature, she started learning everything she could about hair. She realised that so many things mattered – how well we know our hair at different life stages, the ingredients that go into each product, techniques to get each hair type looking its best, and so much more. What’s more, the grooming, maintenance, and protection of curly hair is absolutely different from straight hair – something few people knew or talked about, till now.

Tanya’s first brainchild was the XO Curls Shower Detangling Comb, which was met with love and acclaim amongst its users. From there, Tanya decided that XO Curls, as a brand, needed to grow by focusing on the needs of women and men with curly hair.